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P&G’s ‘eStore’ Is Up and Running

More than 2,000 products across the P&G portfolio are available.

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By: TOM BRANNA

Editor

Procter & Gamble Co. said Wednesday the “eStore” is up and running for the general public after months of testing. The Cincinnati-based maker of such household brands as Tide detergent, Pampers diapers, and Olay skin cream has jumped into online retailing with a site operated by Plano, Texas-based PFSweb. P&G insists the venture’s main goal is to learn more about online shopping, and not to compete with stores and online retailers. P&G says it will share the &#8...

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